Evaluation



1.  In what ways does your media product use, develop or challenge forms and conventions of real media products?

In my main task, I used, developed and challenged several codes and conventions in relation to existing thriller films. My media product abides to the majority of conventions associated with existing thriller films in many ways.

Titles
Firstly, the titles that I used were corresponding to the titles of ‘No Country for Old Men’. However I included my titles on the moving image instead of using a black background. The font ‘Trojan Pro’ that I used is similar because it fits in with the dark and gloomy genre of the film. I decided to present the titles in front of the moving image because it keeps the story flowing without being interrupted. I chose to use the colour white because it stands out the most and white can represent a successful beginning. White is also associated with angels and in this case, the characters soul or her spirit that is taking part in the abnormal happenings in the house
No Country for Old Men Titles


My Titles



Mise-en-scene
Throughout the duration of my film, I followed the usual forms and conventions of a thriller film. Mise-en-scene plays an important part in thriller films because when opening the film, you will usually see strange objects or key elements that have significant meanings later on during the film. In the opening scene of my film, the main character was first seen driving her car into the driveway of her house. From the car, we know that she is earning a lot of money. We can tell this because the car is a high quality, new and expensive car. It is also a white car which represents goodness, purity and innocence.  The first scene which starts to reveal the abnormality of the character is when she is making her sandwich in the kitchen. The character pulls out a sharp knife to cut her sandwich which is clearly strange because she doesn’t need a knife as big as the one she picks. In addition, the character stares at the knife for about 3 seconds which creates suspense and it reveals that there is something weird about the character. I also included a scene where the character enters an empty child’s room where she sits down and picks up some old flowers. These flowers represent the child’s death and the way that the character gently places the flowers back on the bed reveals that the flowers are an important item in her life. The main character is wearing smart business clothes which are her work clothes. The character is a business woman which means she must wear something smart. This also corresponds with the expense of her car and the formality of the character. In contrast, the scene where the character is looking out of the window, the child sat on the boat is again wearing a white dressing gown which suggests that this could be the characters imagination or soul and that it is not real. Considering that the child is only wearing a dressing gown suggests that she is not real because she looks as if she shouldn’t be there. Also, the child is wearing no shoes which add to the peculiarity because she is outside and normally when somebody is outside they wear shoes. 

Lighting
Paranormal Activity Lighting
My Lighting
In the opening of my film, I used lighting to develop suspense. I did this by using a range of shots in the dark and some in daylight. In the first scene of my film, I filmed in the evening so that there was no daylight on screen. Although it was very dark, the headlights of the car pointed towards the camera so that you could clearly see that there was a car driving towards the camera. Also, the car is white so it was easily visible.
The lighting for the first scene worked really well together. When the film progresses into the house, the lighting from the kitchen made the shot clear and it makes the scene look natural because generally lights are turned on in a house when somebody is in. In the scene where the child is sat on the boat, I filmed in the daylight so that the audience can see that it is a different day and because the character is being introduced it shows a range of her everyday life activities. The last scene shows the character sat on the bed turning her lamp on and off. Although she is turning the lights on and off, it is only dark for 1 or 2 seconds to leave the audience wondering what could happen when it’s dark. In paranormal activity a night vision camera is used so that the scenes in the night can be seen clearly. However, the main focus of this shot on the left is the bed and the door because they are both white and they stand out. The surroundings are hard to see clearly because they are completely black. This builds tension and suspense because it makes the audience think that anything could jump out. I used this convention of the darkness in my film when the character is sat on the bed turning the lamp on and off. Although I would like it to be darker, the audience is still aware that it is night time because she is sat on her bed in a relatively dark room, where her lamp is the main focus.


My Lighting

Sound
Both Paranormal activity and No Country for Old Men use no music throughout the film. Although this is usual for thrillers to use silence rather than music, I challenged the forms and conventions by using music throughout the opening of my film. However, this doesn’t necessarily mean that there will be background music during the whole film. I used an orchestral creepy music track which worked well with my film. I also faded the music in and out in the scene where the character is sat on the chair in the childs room so that the audience could hear the voice over clearly because at that point it says ‘they’re all being taken frome me, one.. by.. one’. The music fades back in gradually in time for the next scene. The music also stops at the end of the film when the character looks at the camera just before the opening of the film stops. This creates suspense and tension because something scary happens then. I muted the background noise for every shot, so that the music was the only noise apart from a few important sounds that I included. Firstly, I used the sound of the car pulling into the drive so that the car seemed more realisitic. I also included the sound of the car door closing. I also used a stinger when the knife is pulled out to emphasise the knife and to bring attention to it. Lastly, I increased the volume of the characters heels walking across the kitchen floor. This represents the seperation in gender and also the formality of the character and how many women are represented in films.

Voice Over
I decided to use a voice over in the opening of my film. This corresponds to ‘No Country for Old Men’ because it uses a voice over too which explains about the locations along with the establishing shots at the same time. My voice over worked well because the characters voice was strong and powering. I cut the voice over into the different scenes so it left the audience wondering what she would say next. Also, because of the minimal amount of the voice over in each scene, it stands out more because there is only a small amount for the audience to listen to they are more likely to understand it. Wheras, in No Country for Old Men, the voice over is quite lengthy, which is hard to understand becaused the audience can only catch the odd sentence or two. 


 2. How does your media product represent particular social groups?

My product represents womens vulnerability. I used a female character in my film for many reasons. In most horror films, it is the female characters who are acted on the most. Firstly, in paranormal activity, the female character is used as the vulnerable character because she is the one who is the devil and the most scared. Also, in The Devil Inside (a 2012 supernatural horror film) women are portrayed as the most possessed and devilish. In my film, the female character is portrayed as a lonely, weird, abnormal character. My film also represents the changes of women in society. Feminism is a social movement that strives for equal rights for women in all areas of life. Since the 1960’s, the feminist movement has challenged the traditional stereotype of a woman’s role as solely that of mother and housewife, subordinate to her breadwinner husband in a patriachal nuclear family and inferior to men outside the home, in work, education and the law. Changes in women’s employment means that more and more women are breaking through the barrier that keeps them out of high-level professional and managerial jobs. My film represents these images where the main character is working as a high-level business women. In addition, it is typically the woman who is responsible for children and has the role of the housewife. I have used this stereotype in my film because the main character who is a female is introduced with a significant story where she thinks she sees her child sat outside however it is just her imagination.

3. What kind of media institution might distribute your media product and why?

Many Thriller genre films have been produced and distributed by large multi-million dollar companies owned by global conglomerates. 
Paranormal activity involved major global conglomerates such as Paramount Pictures and DreamWorks Pictures.  Also, No Country for Old Men was distributed by Miramax Films and Paramount Vantage, both of which are big names in the media business. These films have a big advantage over films that can only afford independent institutions such as Wellington Films. Films that are distributed by major global conglomerates are distributed widely through the media. The financial advantages mean that films can be advertised using the internet, print, television and on other worldwide films. The product can be advertised widely because the parent company such as News Corporation will own several companies in all of these types of media worldwide which will attract people all over the world. Independent film companies don’t have the resources needed to distribute major worldwide films. They usually rely on word of mouth and film festivals because it is cheap, however it is very time consuming.
 I think a big major conglomerate such as Miramax Films would distribute my film because it has potential to be a big thriller film. Also my film would be in competition with a film such as paranormal activity because it has a similar story line. However, I would need a big budget to be able to afford to distribute using a major conglomerate. London to Brighton was distributed by an independent company called Wellington Films, which had a small budget so the amount and quality of advertising was limited. However, London to Brighton won an award and became famous because of the reviews.




Paramount Pictures
DreamWorks Pictures

4. Who would be the audience for your media product?

In order to identify the target audience for my product, I had to do a large amount of research of the history of thriller films.
From my research I found that, thrillers heavily stimulate the viewer’s moods giving them a high level of anticipation, ultra-heightened expectation, uncertainty, surprise, anxiety and terror. Thriller films tend to be adrenaline rushing, gritty, rousing and fast paced. The aim for thrillers is to keep the audience alert and on the edge of their seats. Thriller films have improved in many ways and now subgenres have been introduced within thrillers. Common subgenres are psychological thrillers, crime thrillers and mystery thrillers.

My product is a supernatural/psychological thriller film. Like hitchcock, my film focuses on the main characters emotional and mental state rather than the physical. My film concentrates on one main character who is a 22 year old female. My film could also be described as a border line thriller because of the different demographic and border line thrillers tend to be more younger female based.

A typical person that would be an audience for my product would be somebody between the ages of 16 and 30. My film will be aimed at both males and females, however; more specifically females for many reasons. The person would have to be fanatical about thriller films, so somebody who is thrill seeking, confident and who likes a challenge. In order to understand my film, you have to be quite aware of whats happening in the opening to understand what happens in the conflict. 

5. How did you attract/address your audience?


My target audience is looking for something that will keep their adrenaline flowing and attracted to the film. I used a variety of usual forms and conventions to keep my audience focused on the film.

Character
My Actress
The main character in my film attracts the audience because she is in the age group of the target audience. Using a character which is in the same age gap as the audience makes the audience feel that they are included because they can relate to the feelings and emotions of the character. Using a female character also appeals to the female based audience, because she can act as a role model to the younger audiences.

Mise-en-scene
The mise-en-scene used in my film appeals to the audience in many ways. Firstly, the main characters car shows that she is in a high earning job. This again, could act as a role model for the younger audiences because it shows that they have potential for the future just like the main character because she is just an average girl. However, my film is a thriller so it needs to appeal to the specific thrill seeking audience. I used objects such as a knife in the beginning to build tension and to make the audience want to carry on watching to see what happens and what the significance of the knife was. As the duration of the opening of the film progressed, the stranger the character gets. The buildup to the film appeals to the thrill seeking audience because it will keep them focused and encourage them to keep watching to see how abnormal the film starts to become.

Music
The music that I used in my film appeals to the audience because it fits in with the usual forms and conventions of music in a thriller film. The orchestral music in the background determines the entire mood of the film in the set up. Without the music I think the film would look unprofessional and it wouldn’t be as thrilling as it could be. The music also expresses a feeling that the character cant, which can express the feelings to the audience.
Colours
The main colours used in my film are dark and gloomy colours. This attracts the audience because dark colours fit the forms and conventions of thriller films. 



6. What have you learnt about technologies from the process of constructing this product?

Whilst producing my product, I have developed my media skills significantly in all areas.
Improvements in media technologies mean that access to varied information has significantly improved and the speed of technology is fast and efficient. Internet services are continually improving so more and more information is being stored on the internet so ursers of the internet can access it.
           
         Internet- I have developed my internet skills and used new sites that will be useful for me in    the future.

Blogger- I used blogger to store my coursework including: planning, research, evaluation and my final pieces. Blogger also supports mobile phones to access the site and view the blogs in mobile formats. This means that people can access my blog at all times wherever they are.

YouTube- Youtube helped with a lot of my research. I used YouTube to research existing thriller films.  I also used YouTube to watch the opening of No Country for Old Men and Marnie so I could learn about usual forms and conventions of the opening of a film.

Facebook- I used Facebook to share my videos with my friends socially. Facebook is a social networking site which allows friends and family to see shared files. The comments that I received helped me to improve and modify my videos.

Google- I used google as a search engine to find websites and collect necessary images for my blog.

Ccmixter.org- cc mixter is a community music site which is copyright free. I used cc mixter to find music and sound effects for free.


Construction
Software

Final Cut Express- I used final cut express to construct my film using the videos that I captured. Final Cut Express is a video editing software created by Apple. It Is typically used for advanced editing of digital video as well as high-definition video which is used by many amateur and professional videographers. It allows a range of video effects and transitions as well as the ability to add and edit sound to suit the video.

Safari and Internet Explorer- I used safari and internet explorerer for internet browsing. I used safari when I was using a mac computer because that is the internet browser that is installed on them. However, whilst I was at home and elsewhere I used the standard internet explorer which allowed me to do the same thing. I used the internet browser for research and for blogger. I prefered using Safari because it was quicker and more professional.

Microsoft Word- I used Microsoft Word to word process my work. I could also save the text as files, into folders to keep my work safe and organised.

Equipment

Kodak Zi8 Pocket Video Camera- I used this camera to capture my video. It enables you to capture 1080p HD video. It has several features such as zoom, image stablisation and the ability to record sound with the built in microphone.

Tripod- Tripods are used in filming to elevate and stablise the video camera. Tripods allow the camera to rotate 360 degrees at a fixed axis. Tripods also allow the camera to capture video at a number of adjustable heights. I used a tripod in all of my filming to ensure that there was minimal wobbling and so I could capture different levels of the scenes.


7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



From the initial stages of the preliminary task to the final stages of the main task, I feel that I have learnt and developed vital skills for the media industry.
Firstly, during the creation of the preliminary task, I learnt a range of new skills that helped me to complete a considerable finished piece. I was introduced to Final Cut Express where I learnt how to edit and add sound to my video. This gave me an advantage when creating my final piece, because it reduced the amount of mistakes that I made which meant that I wasted less time. I also learnt how important it was to plan videos that you are going to create. Planning is extremely important because there can be many barriers which can stop filming from happening. Factors such as the weather, actors and equipment all need to be taken into consideration when planning to film a piece. Extreme weather such as rain or snow can result in filming having to be done another day. Actors need to be booked in at certain times so that you can rely on them to turn up. Also planning equipment is extremely important because without equipment you cannot film. I learnt that you must book in equipment as soon as possible so that you are confident that you have the equipment you need on the correct day.

Although it is my own video camera, I was not completely confident with using the camera. However, I developed my skills and learnt how to use the image stablisation for short and long distance shots, i learnt how to zoom in and out and I also developed my knowledge with a tripod and learnt how to control the camera whilst using the tripod. I am now 100% confident in using the camera and will continue to make videos as much as possible.

In addition to the technological skills that I have learnt, I also developed general personal skills such as time management and planning. I learnt how to direct and manage my actress so that I could film each shot effectively. From my preliminary task, I learnt that lighting is extremely important, and actors must have the correct lighting on them so they appeal to the audience whether they are perfomoring a positive or negative role.

This coursework also had to be in for a deadline so that I had I something to work forward to. The deadlines meant that I had to manage my time effectively so that everything was done and handed in on time. This also meant that I had to focus and waste minimal time. I also had to deal with errors and mistakes which cost crucial time, so I had to involve time for mistakes when planning my schedule.

I also made progression with my decision making skills. During the filimg process, I had to decide on locations, angles of shots, duration of shots and sounds. Most importantly, I had to decide on a suitable actress for my film. My actress suited the role for a thriller film and was highly skilled in the acting department. I found it difficult to decide on the different shots to include in my film. However, once I created my storyboards and made additional notes for my filming I was motivated to work well and this showed in the shots that I captured. Once all coursework was finished, my class watched each others pieces, where we had to evaluate and give feedback to each other. This helped me a lot because I had other opinions from my classmates where they experienced similar problems like I did. I also felt like I was helping others by giving them feedback and improvements.

I have also learnt that big films in the industry need a big budget to be able to create exactly the image they want in their film. In my film, limitations such as locations, equipment and actors meant that I could not produce a high budget film. Instead, I dealt with the objects that I could use and appreciated that I could not produce a perfect piece. However, overall I am pleased with my finished artefacts and I am happy with the skills I have developed.









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