Target Audience Research

The target audience for thriller films can vary due to the different sub genres that most thrillers nowadays have. Most thriller films are aimed at young male adults due to males being more attracted to violent, gory films. No country for Old Men and Silence of the lambs were both rated ‘R’ and particularly aimed at young male adults. However, there are also films that are considered to be borderline thrillers. These types of films such as the sixth sense and the village are close to horror films, because of this the demographic would be slightly different, and probably younger female based. Films that are aimed at younger audiences tend to have a simpler story line which enables them to understand the film. Also there are legal thrillers such as Fracture and crime thrillers such as Se7en that target a more mature audience and classic thrillers (any Alfred Hitchcock film) that are rated PG, but are intended for adults.